Selecting the right target audience for actionable insights

Selecting the right target audience for sensory research is crusial as it directly influences the relevance and validity of the findings.

Understanding the preferences, perceptions, and responses of the intended consumer base ensures that the research outcomes align with their needs and expectations. This approach enhances the accuracy of product development, marketing campaigns, and decision-making processes of our clients.

Moreover, focusing on the right target audience maximizes the potential for actionable insights, leading to products and that resonate effectively, drive customer satisfaction, and boost competitive advantage in the market.

That is why at ESSENSOR we are constantly recruiting new tasters for our consumer database who want to participate in tasting sessions at our test locations in the Netherlands. Cheers!