Essensor present at the marketing insight event in Utrecht

On February 6 & 7 last, the commercial team of ESSENSOR received its relations and other interested visitors at the ESSENSOR stand during the annual Marketing & Insight Event (MIE) at the Jaarbeurs in Utrecht.

In addition to announcing our new brand identity, we challenged our visitors to take part in a small taste test. This consisted of 3 different gels, which differed in color and taste (cinnamon, lemon and ginger). The visitors had to taste all gels separately and guess the taste; then had to taste the combination of these 3 gels and guess which flavor it was (Cola).

More than 2300 (digital) marketers, growth hackers, strategists and insights professionals visited the largest Marketing (network) event in the Netherlands this year, where they could follow two days of lectures and gain new marketing-related insights.

Organizer MOA, Expertise Center for Marketing Insights, Research and Analytics, notes that with the culture change already underway within the research profession, the coherence and effect of marketing, insights and analytics is becoming increasingly important.

Our commercial team: Loes van Tiel, Jan Willem Steunenberg, Wim Vaessen and Claudy Borghuis